Insights
Straight thinking on the new economics of software.
01
Why bespoke now beats SaaSThe thesis · 6 min read
For twenty years the maths favoured off-the-shelf. AI-assisted delivery has flipped it — here's the new decision arithmetic for enterprise software.
02What is Service as Software?Category explainer · 5 min read
SaaS gives your people tools and leaves the work to them. Service as Software inverts it: the software does the work, and you measure it like a service.
03Inside an AI-assisted build: day one to liveThe process · 6 min read
What 'prototype in days' actually looks like — and why it doesn't compromise the engineering. A walkthrough of how an AI-assisted bespoke build really runs.